01 About me
A FEW THINGS ABOUT ME – IN A NUTSHELL
Currently home in Berlin, ​I offer 10+ years as a Brand Strategist, Creative Planner and freelance Consultant within the field of Holistic Brand Planning and Digital Innovation with broad experience and knowledge throughout a variety of industries and international markets.
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Driven by idealism, purpose and passion I'm seeking to engage in tasks that enable people and facilitate potentials. That's what I want to dedicate my work to: not just tackling symptoms but adding value to the everyday life by acting directly on the cause, through my main fields of expertise: holistic brand- and product-strategy, in-depth research as well as mindfulness consulting and coaching.
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Having worked for both agencies and clients, I've helped various national and international brands find, nurture and re-define their image and brand core, create lasting value and engage on a deep emotional-level with their customers and clients. But most importantly learn more about themselves, offering a vision-driven workplace employees value for more than just a paycheck.
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If you're looking for an expert to strengthen your brand, communication strategy, to drive strong research-based insights or to draft valuable formats that people use and care about – we should talk.
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HI I'M
Moritz Harbig.
/SENIOR BRAND AND PURPOSE STRATEGIST
/DIGITAL INNOVATION CONSULTANT
Welcome,
you're at the right place if you're looking for holistic brand-, marketing- and communication-strategy, inside-driven market, communication and consumer research as well as digital transformation consulting – value- and purpose driven, idealistic and with sustainable impact. ​
Together I will help you create, shape and re-define unique long-lasting and consumer-relevant brands, communication-strategies and innovative formats and products your clients and consumers really care about.
Take a look around and get to know more about who I am, what I do and how I do it.
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... and if for some reason you're more of an analogue kind-of-person – here's my CV fresh for the download. I won't judge. Promise.
02 Selected Clients
I worked with
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03 Experience
2018 - today
Freelancer
Freelance Brand- & Marketing Strategist
and Digital Innovation Consultant
Assisting agencies, companies and startups find, nurture and re-define their brand-core, shape communication-strategies and build strong, sustainable and lasting relationships
with their users, clients and consumers.
2018 – today
Inside Out Consulting
Business Consultant and Mindfulness Coach
Working in field of digital business and innovation consulting, employee branding as well as mindfulness coaching. Helping to bring value and purpose-driven impact to companies by lastingly empowering employees along the way.
2015 - 2016
Freeletics GmbH
Entrepreneurial Brand and Marketing Strategist
In the lead of crafting the brand, communication and jointly conceptualizing the product concept with a strong consumer insight driven point of view
for the second digital product ‘Freeletics Gym’.
2013 - 2014
McCann Erickson
Germany GmbH
Junior Creative Strategic Planner
Crafting, pitching and executing consumer-centric communication and product strategies, workshops and research panels for various clients within the global worldgroup-network such as Siemens Healthcare, Statoil, Santander Bank, Deutsche Bank, L’Oréal Men Expert, Opel Digital, Birkenstock and Lambertz.
2011 - 2012
Sirup digital communications
Junior Projectmanager
and Concept Consultant
Working in the field of consulting and concept development while internally and externally coordinating various digital projects such as mobile and web-apps, webpages, intranet and extranet solutions, including clients such as Phineo, Residenztheater München and BmfSFJ.
2020 – 2021
Falling Walls Foundation
Senior Communications Manager
As a unique global hub connecting science, business and society, Falling Walls actively shapes the future of humanity by impact-oriented ideas, discoveries and dedication for creating breakthroughs across borders and disciplines. At Falling Walls Engage I lead the communication resort, shaping formats, channels and strategy.
2016 - 2017
7nxt Health GmbH
a Pro7Sat1 Company
Senior Brand and Marketing Strategist
In the lead of crafting the brand and a coherent digital product within a new business unit for Pro7Sat1, in the field of fitness and mindfulness for DACH, UK and USA markets.
2014 - 2015
Dorten GmbH
Concept and Strategy Consultant
Developing, implementing and executing product and consumer-experience concepts, innovative formats, communication and brand strategies as well as creative workshops and labs for various clients such as BMW, BMW i, DriveNow, Bosch eBikes, SYNK Group, Mozilla Firefox, Quirin Bank, Berliner Volksbank, BVG, Birkenstock or Robbe & Berking.
2012 - 2013
DDB Tribal GmbH
Intern Strategic Planning
Strategic planning from scratch – conducting desk research, qualitative and quantitative surveys as well as brand, market and consumer analysis. Working creative briefings, brand strategies and executing presentations, workshops and pitches for various clients such as VW and VW Handelsmarketing, Telekom, Nokia, Emporia, Germanwings, Aktion Mensch and Partypoker.
LET'S GET IN TOUCH
Drop me a line – let's meet and talk over coffee or healthy green-smoothie-superfood.
Feel free to get in touch via contact-form
or send me an email directly to:
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Looking forward to your message.
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